North Memorial Health Recognizes Healthcare Heroes Rising to Meet the Challenge of COVID-19


New video celebrates North Memorial Health’s family of healthcare workers

(Robbinsdale, Minn. – May 5, 2020) – North Memorial Health has found a new way to show its support and gratitude for healthcare workers on the frontlines fighting COVID-19. In a new video launched last week, North Memorial Health gives thanks to its family of team members working tirelessly to care for the community, reflects on the ways COVID-19 is shaping us and celebrates how everyone is rising to meet the current challenge together.

“We’re learning a lot from COVID-19, particularly that we can make conscious choices about our responses in times of crisis,” said J. Kevin Croston, MD, CEO of North Memorial Health. “I’m proud of the way our healthcare heroes have pulled together to show each other and our patients what it means to be a health family. This new video is really another way of saying thank you to the people who have sacrificed so much over the past two months, and to remind everyone that we are all in this together.”

The new video features a day in the life of North Memorial Health physical therapist April Hurley and her daughter Makayla. The video’s main message is that as a community, we are all in this together.  Scenes of the mother-daughter duo drive home that North Memorial Health remains steadfast in its mission to empower patients, helping the community stay healthy and caring for them when they are sick.

The video helps demonstrate the ways in which positive responses to the COVID-19 crisis are shaping the next generation of heroes, and helping people reflect on what’s truly important.

“Minnesotans are used to receiving great healthcare, and that’s no different in our current situation,” said Dr. Croston, adding that “we’re here for those in our community delivering unmatched customer service and addressing your concerns and worries. We know that we’re all in this together – that is what it means to us to be your health family. This moving video sends that message clearly.”

About North Memorial Health

At North Memorial Health, we are on a mission to change healthcare. We’re delivering unmatched customer service and empowering our patients throughout the Twin Cities to achieve their best health. North Memorial Health provides access to high-quality, low-cost care throughout the Twin Cities through its medical transportation services and two hospitals – North Memorial Health Hospital and Maple Grove Hospital. North Memorial Health Clinics which include primary care, specialty care and hospice are part of a joint venture with Blue Cross and Blue Shield of Minnesota that is transforming the healthcare experience for consumers. Across the North Memorial Health system, 900+ doctors and 5,000+ team members are dedicated to delivering a more connected experience for our patients.