North Memorial Health Names Bjorn Gunnerud as First Chief Experience and Marketing Officer


Chief Experience and Marketing Officer Bjorn Gunnerud North Memorial Health is pleased to announce that Bjorn Gunnerud has accepted a newly created executive leadership role of chief experience and marketing officer (CEMO).
This appointment is effective November 8, 2021.

This new role is designed to ensure there is a dedicated focus on delivering unmatched patient experience and service excellence standards across the North Memorial Health System, including North Memorial Health Hospital, Maple Grove Hospital, Ambulance Services and Blaze Health. Gunnerud brings more than 20 years of experience in and outside of healthcare, with a successful track record of elevating brands of all sizes as an accomplished marketer, communicator and business strategist. His focus on understanding and solving shared problems and opportunities as a team, curiosity about transforming the care journey and goal to create lasting value for all patients will be a strong addition to North Memorial Health.

“As healthcare continues to change, we are on a mission to attract leaders to North Memorial Health who bring a bias for action and innovation,” said J. Kevin Croston, MD, CEO of North Memorial Health. “I have confidence Bjorn will bring together our talented teams to maximize the impact we have during each patient touchpoint. This is an important step forward for North Memorial Health as we advance our commitment to unmatched customer service, and I’m looking forward to where this team will collaboratively take us in the months and years ahead.”

Gunnerud has led and consulted for trusted organizations within healthcare including Children’s Minnesota, CVS Health/MinuteClinic, Henry Ford Health System and UNC Health, as well as with non-industry brands like BMW and Citibank. His background in data-driven marketing and strategic brand differentiation is perfectly timed with the ambitions of the organization.

About North Memorial Health

At North Memorial Health, we are on a mission to change healthcare. We’re delivering unmatched customer service and empowering our patients throughout the Twin Cities to achieve their best health. North Memorial Health provides access to high-quality, low-cost care throughout the Twin Cities through its medical transportation services and two hospitals – North Memorial Health Hospital and Maple Grove Hospital. North Memorial Health Clinics which include primary care, specialty care and hospice are part of a joint venture with Blue Cross and Blue Shield of Minnesota that is transforming the healthcare experience for consumers. Across the North Memorial Health system, 900+ doctors and 5,000+ team members are dedicated to delivering a more connected experience for our patients.

Media Relations Contact

Jacquie Fiorillo